Perhaps inspired by the recent healthcare debate south of the border, the economics department at TD has decided to turn its attention to healthcare in Ontario. Last Thursday, they released a 34 page treatise called “Charting a Path to Sustainable Healthcare in Ontario” which included ten recommendations to “to restrain cost growth without compromising quality of care”.
Unfortunately the fine folks at TD Economics have missed the mark. Having more than a few years of healthcare experience under my belt, I’d like to comment on some of their assertions.
Firstly, I disagree that this report contains new ideas. I would also question their assertion that their recommedations could be implemented in a 1-5 year time line. Anyone who has worked in the Ontario healthcare sector knows that change happens VERY slowly.
I do however whole heartedly agree that the “current governance structure for the province’s hospitals should also be looked at.” I would start with the Local Health Integration Networks (LHINs).
The report also encourages an expanded private presence in Ontario’s healthcare sector, yet they also recommend that physician compensation be shifted towards salaried remuneration. Pharmacies are also largely private; yet curbing generic drug costs has been a momentous struggle for the province. Is more private sector influence the answer?
I’d like to address six of the ten proposals for reform in the report. (The remaining four are already being addressed by the Ministry.)
1. Expand information technology use in the system.
2. Establish Commission on Quality and Value for Healthcare
3. Alter the way doctors are compensated
4. Change approach of funding hospitals from a global budget system to one based on episode of care
5. Establish pre-funding for drug coverage
6. Incorporate a healthcare benefit tax into the income-tax structure.
While the document is a good primer on some of the issues facing the healthcare sector today, it amounts to what Charlie Munger referred to as “chauffer knowledge”. I know from past experience as a senior economist that TD Economics is a fine group with a great deal of analytical smarts. I think their talents could be more productively applied however to issues of a more financial nature – perhaps in tackling the (less complicated!) problems currently facing the Euro zone.
When the Ontario government hands them lemons, Loblaw will make lemonade.
Loblaw has crunched the numbers and anticipates that they can still come out on top despite the low margins on generic prescription sales resulting from government reforms.
A new strategy
Loblaw announced on May 4th that they will extending their hours and services at most of their 500 in-store pharmacies, and more than double the number of onsite medical clinics to capture customers who are shopping around for a provider that offers the service they seek.
This is thanks to the droves of customers they predict will come their way from smaller non-diversified pharmacies who can no longer make a go of it, and larger players such as Shoppers Drug Mart, who have driven their customers away by cutting their hours and service.
Their strategy assumes that the customer will drop off their prescription at the Loblaw pharmacy and then browse the rest of the store, picking up higher margin items such as health and beauty products, or other grocery items. They are betting that these sales will more than make up for any losses on the prescription side. To minimize costs, Loblaw will be instituting automatic pill counting machines.
At what cost?
This development raises broader questions. If Loblaw is correct it points to a fundamental change in how we as consumers will be able to purchase prescription drugs. We are shifting from a market of many players of different sizes with varying levels of service to a few large players who control the dispensing of drugs in Ontario.
Will oligopolistic behaviour ensue? Will these larger players raise their dispensing fees to increase their margins, and if so will private insurance companies react? Or will they exercise their market power towards the generic drug manufacturers, to get a better price in return for exclusivity?
Health Minister Deb Matthews is reportedly pleased with Loblaw’s plans, but is the Ontario government sacrificing service in the name of cost? What will become of small pharmacies? Or underserviced areas where there is no Shoppers or Loblaw?
Pharmacies of all sizes are fighting back with an aggressive campaign against Liberal MPPs including radio ads, mailings and a website portraying the elimination of professional allowances as “cuts to frontline healthcare”. It will be interesting to see what the public and government response is to such an overtly negative campaign.
One thing is for sure, we will see some innovative pricing strategies resulting from the reforms.
For more background on this issue, see my post “Generic drug manufacturers are the key to solving pharmacy woes”.
By now we’ve all heard about the Ontario Government’s plan to lower prescription drug prices by banning professional allowances paid by generic drug manufacturers to pharmacies.
Drug companies provide these allowances or discounts to pharmacies in return for exclusively stocking their brand of generic drugs. It is subsequently built into the price that is passed on to the consumer.
A significant portion of a pharmacy’s revenue comes from these allowances. This is particularly so for smaller independents then larger corporate chains who depend less on their prescription related revenue.
What is not being said however is that the generic drug companies also stand to lose as a result of the reforms. Without the professional allowance arrangement they will lose their exclusivity with pharmacies. Therefore the drug companies have a strong incentive to find a solution to the pharmacies’ perceived loss as a result of the Ontario Government’s reforms.
How will the generic drug manufacturers address this issue? They might consider borrowing a trick or two from their name-brand cousins.
Brand name drug companies already deal with a similar situation vis a vis physicians, who are subject to OHIP regulations and the Canada Health Act. In return for prescribing their name-brand drugs, physicians receive incentives including free samples, conferences and trips, and research funding.
I think in the months to come we will see the generic drug companies using some innovative pricing strategies to once again secure pharmacies’ allegiance.
One final though. What is the Ontario Government doing to lower the price of name-brand drugs?